2015
“Advanced Collaboration Strategies Around Pricing”
Marketing Partner Forum
Presenters: Justin Ergler, GSK; John Ferko, Miles & Stockbridge; Peter Secor, Pepper Hamilton

“Discounting Discounts: A Collaborative, Value-Add Approach to Fee Negotiations”
6th Annual ALM Law Firm Marketing & Business Development Leadership Forum
Presenters: Yolanda Cartusciello, Debevoise & Plimpton; Danny Ertel, Vantage Partners; Tim Roberts, Deutsche Bank

“The Mechanics of Law Firm Profitability: People, Process & Technology”
Ark Group’s Law Firm Profitability
Presenters: Toby Brown, Akin Gump; Justin Ergler, GSK; Keith Maziarek, DLA Piper

“Say ‘No’ to Discounts”
Buying Legal Council’s Pricing & Collaboration
Presenter: Danny Ertel, Vantage Partners

“What is a Fair Price? How Much Should It Cost?”
Buying Legal Council’s Pricing & Collaboration
Presenter: Justin Ergler, GSK

2014
“Alternative Fee Intelligency and Quantifying Benefit to the Client”
Legal Marketing Association’s P3 Conference
Moderator: Ken Grady, SeyfarthLean

“Borrowing Lessons in Pricing and Metrics from Other Industries”
Legal Marketing Association’s P3 Conference
Moderator: Keith Mazierek, DLA Piper

“The Changing Face of Large Case Financing & Billing”
ABA TechShow
Presenter: Toby Brown, Akin Gump
>> PRICING PRESENTATION (Summary)

“Helping Attorneys Develop Budgets and AFAs”
Legal Marketing Association’s P3 Conference
Presenters: Christopher Ende, Goodwin Proctor; Peter Secor, Pepper Hamilton

“The Impact of the Changing “Pricing Lever” on the Broader Competitive Landscape in the Legal Profession”
Ark Group’s 8th Annual Competitive Intelligence in the Modern Law Firm
Presenters: Peter Secor, Pepper Hamilton; Purvi Sanghvi, Paul Hastings

“Law Firm Pricing: Developing a Pricing Capability, Negotiating Fees, and Locking In Clients”
Center for Competitive
Management
Presenters: Toby Brown, Akin Gump; Vincent Cordo, Jr., Reed Smith; Patrick Johansen, Brinks Gilson & Lione
>> PRICING PRESENTATION

“Law Firm Strategic Pricing and Legal Project Management: Negotiating Fees and Pricing, Creating Efficiency and Cost-Effectiveness”
Center for Competitive Management
Presenter: Melissa Prince, Reed Smith

“Librarians and Law Firm Pricing: Learn the Stakes, Get Involved”
American Assoication of Law Librarians Annual Conference
Presenter: Toby Brown, Akin Gump
>> PRICING PRESENTATION (Summary)

“The Mystery and Mechanics of Profitability”
Legal Marketing Association’s P3 Conference
Moderator: Jim Foley, Hunton & Williams

“The New World of Fee Arrangements”
Marketing Partner Forum
Presenters: Patrick Johansen, Brinks Gilson & Lione; John Westcott, Jr., WilmerHale

“Pricing: The Final Frontier”
Legalex (UK)
Presenter: Richard Burcher, Validatum

“Pricing and Project Management: New Business Models”
ALM’s Law Firm Marketing & Business Development Leadership Forum
Presenters: Kelly Callahan, Crowell & Moring; Anne Malloy Tucker, Goodwin Procter

“Pricing and Project Management Workflow in Action”
Legal Marketing Association’s P3 Conference
Presenters: Stuart Dodds, Baker & McKenzie; Merrill Helms, Sheppard Mullins; Christian Zust, Bryan Cave

“Pricing Bootcamp”
Legal Sales and Service Organization’s RainDance Conference
Presenters: Stuart Dodds, Baker & McKenzie; Patrick Johansen, Brinks Gilson & Lione; Daniel Ronesi, Redwood Analytics
>> PRICING PRESENTATION

“Pricing Governance”
Legal Marketing Association’s P3 Conference
Moderator: Kathleen Deuschle, Paul Hastings

“Pricing Strategies That Lock In Clients”
Altman Weil Webinar
Presenter: Thomas Clay, Altman Weil
>> PRICING PRESENTATION

“Strategic Pricing: Connecting Numbers to Firm Strategy to Achieve Client Portfolio Management that Grows Profits”
Aderant Redwood Users Conference
Presenters: Steven Manton, Debevoise & Plimpton; Peter Secor, Pepper Hamilton

“Strategic Pricing: The Intersection of Numbers, Change Management and Negotiation”
Beacon Webinar
Presenters: John Ferko, Miles & Stockbridge; Steven Manton, Debevoise & Plimpton; Peter Secor, Pepper Hamilton

“Structuring, Implementing and Evaluating Alternative Fee Arrangements Effectively Around the Globe”
Association of Corporate Counsel’s Annual Conference
Presenters: Bob Harchut, GSK; Chris Jacobs, Advanced Micro Devices; Jason Stevens, Novant Health

“Sustaining AFAs through Collaboration and Trust”
Ark Group’s 5th Annual AFA Forum

“Teaching Lawyers to Price”
International Legal Technology Association’s Annual Conference
Presenters: Toby Brown, Akin Gump; Stuart Dodds, Baker & McKenzie, Christopher Sweet, JP Morgan Chase

“Teaching Partners How to Fish”
Legal Marketing Association’s P3 Conference
Presenter: Pier D’Angelo, Allens

“Value-Based Pricing, Legal Project Management and the New Value Proposition”
Legal Marketing Association’s P3 Conference
Presenters: Jim McGrew, Ogletree Deakins; Ashley Tenney, McKenna Long; Crissy Wolfe, McKenna Long; Doug Woods, Ogletree Deakins

2013
“Alternative Billing: What’s Working and What’s Not?”
International Legal Technology Association’s Annual Conference
Presenters: Chris Emerson, Bryan Cave; Lisa Girmscheid, Rockwell Automation; Eyal Iffergan, Hyperion GP; Donald Knight, PNC Bank
>> PRICING PRESENTATION

“Banishing Billable Boundaries”
Association of Legal Adminstrators’ Annual Conference

Presenter: Matt Laws, Crowell & Moring
>> PRICING PRESENTATION

“Building a Better Pricing Experience Database”
International Legal Technology Association’s Annual Conference
Presenters: Michael Byrd, Accenture Legal; Vincent Cordo, Reed Smith; Christopher Ende, Goodwin Procter
>> PRICING PRESENTATION

“Defining and Delivering Value in Pricing and Client Relationships”
International Legal Technology Association’s Annual Conference
Presenters: Stuart Dodds, Baker & McKenzie; John Ferko, Miles Stockbridge; Delilah Flaum, Winston & Strawn; Patrick Johansen, Brinks Hofer Gilson & Lione; John Thompson, Purdue Pharma
>> PRICING PRESENTATION

“Fair Exchange of Value – Are Law Firms Charging Too Much or Delivering Too Little?”
Marketing Partner Forum
Moderator: Karim Klaus Emara, Clifford Chance LLP

“How to Create Alternative Fees that Provide Value”
Association of Corporate Counsel Annual Meeting
Presenters: Eric Cohen, Terex Corp.; Domenick DiCiccio, AIG; Joan Humes, Medtronic; Todd Silberman, Mesilla Valley
>> PRICING PRESENTATION

“Initiating and Structuring Effective Alternative Fee Arrangements”
Association of Legal Administrators’ Law Firm Financial Management Conference
Presenter: Frederick J. Esposito, Jr., CLM
>> PRICING PRESENTATION

“Inside/Outside Counsel Perspectives on Making Fixed Fee Arrangements Work”
Marketing Partner Forum
Moderator: Cathleen Flahardy, Editor-in-Chief, InsideCounsel

“Managing and Monitoring Budgeted and Fixed-Fee Matters”
International Legal Technology Association’s Annual Conference
Presenters: Vincent Cordo, Reed Smith; Merrill Helms, Sheppard Mullin; John Thompson, Purdue Pharma; Matt Laws, Crowell & Moring
>> PRICING PRESENTATION

“Modeling Matter Engagements for Profitability”
International Legal Technology Association’s Annual Conference
Presenters: Christopher Ende, Goodwin Procter; Matt Laws, Crowell & Moring; Michell Mahoney, King & Wood Mallesons; Peter Secor, Pepper Hamilton
>> PRICING PRESENTATION

“Pricing, Process and Profit: A New Way of Doing Business”
FDCC/IADC Joint Law Firm Management Conference
Moderator: Thomas Sterchi, Baker Sterchi Cowden & Rice
Presenters: J. Stephen Poor, Seyfarth Shaw; Michael Roster, Co-Chair ACC Value Challenge
>> PRICING PRESENTATION

“Pricing, Profitability and the Role of Marketing”
Legal Marketing Association’s Annual Conference
Presenters: Toby Brown, Akin Gump Strauss Hauer & Feld LLP; and Colleen Nihill, Dechert LLP

“Pricing Models for Legal Services and the Role of Legal Project Management”
Baker Tilly and QLex Consulting
>> PRICING PRESENTATION

“Pricing Strategy and the Practice Group Level”
Ark Group’s Law Firm Practice Management 2.0
Presenters: John Ferko, Miles Stockbridge; Patrick Johansen, Brinks Gilson & Lione
>> PRICING PRESENTATION

Some Assembly Required: Pricing, Valuation and Driving Efficiency”
West LegalEdcenter’s Law Leaders Forum Midwest
Moderator: Brett Baccus, Huron
Presenters: Patrick Johansen, Brinks Gilson & Lione; Christine Johnson, Quarles & Brady; Bart Kessel, Tucker Ellis; Keith Maziarek, DLA Piper

“Using Value-Based Fees to Strengthen Client-Firm Relationships”
ABA Section of Litigation Annual Conference
Presenters: Bill Garcia, Eagle Key Consulting; Steven Greenspan, United Technologies; Katie Perrelli, Seyfarth Shaw
>> PRICING PRESENTATION

2012
“The ABCs of AFAs”
Association of Legal Administrators’ Law Firm Financial Management Conference
Presenter: Patrick Lamb, Valorem Law Group, LLC
>> PRICING PRESENTATION

“Alternative Billing: Where is It Going?”
International Legal Technology Association’s Annual Conference
Presenters: Chris Emerson, Bryan Cave LLP; Kent Magill, Stinson Morrison and Hecker LLP
>> PRICING PRESENTATION

“Budgets for Matters in Law Departments: Outside Counsel and AFAs”
International Legal Technology Association’s Annual Conference
Presenters: Jonathan Cooperman, Kelley Drye; Aileen Leventon, QLex Consulting; Eric Lieber, Toyota Motor Sales; John Thompson, Purdue Pharma; Sharon Woodhouse, DuPont
>> PRICING PRESENTATION

“Can You Trust Your Adviser on Fees?”
Corporate Counsel Forum (UK)

“Collaborating with Clients on AFAs: The Key to ‘Win-Win'”
Association of Legal Administrators’ Annual Conference
Presenter: Alan Olson, Altman Weil

“Cost Structures in the Legal World”
The American Lawyer’s The New Partner & Corporate Counsel Forum

“De-Mystifying Alternative Fee Arrangements and Using Them to Win Business in the RFP Process”
Legal Marketing Association’s Annual Conference
Presenters: John M Byrne, Drinker Biddle & Reath LLP; Kristin Sudholz, Drinker Biddle & Reath LLP

“Evaluating the Profitability of Alternative Fee Arrangements”
LexisNexis Redwood Analytics
Presenter: Daniel Ronesi
>> PRICING PRESENTATION

“Exploring the Nuances of Value”
College of Law Practice Management’s Futures Conference
Moderator: Aric Press, American Lawyer Media

“Next Generation AFAs”
International Legal Technology Association’s Annual Conference
Presenters: Toby Brown, Akin Gump Strauss Hauer & Feld LLP; Stuart Dodds, Baker & McKenzie LLP; Chris Emerson, Bryan Cave LLP; and Barbara Schane Jackson, Sullivan  & Comwell LLP

“Overview and Negotiation of Special Fee Structures”
Legal Marketing Association’s Annual Conference
Presenter: Reed S. Oslan, Kirkland & Ellis
>> PRICING PRESENTATION

“Planning Alternative Fee Arrangements: Hands-On Applications”
2012 Redwood Analytics User Conference
Presenters: Russ Haskins, Redwood Analytics; and Daniel Ronesi, Redwood Analytics

“Pricing: Increasing Your Bottom Line through Effective Rate and Price Setting”
2012 Redwood Analytics User Conference
Presenter: Brian Taaffe, Redwood Analytics

“Pricing Alternative Arrangements: From the Black Box to Complete Transparency”
Marketing Partner Forum
Presenters: David Fries, Orrick Herrington & Sutcliffe LLP; Ryan Roberts, Serengeti Law

“Pricing Pressure: Addressing the Market’s Declining Revenues”
17th Annual Law Firm Leaders Forum

“We Have A Fee Structure…Is The Price Right?”
International Legal Technology Association’s Annual Conference
Presenters: Tom Baldwin, Reed Smith LLP; Vincent Cordo, Squire Sanders (US) LLP; and Christopher Sweet, Reed Smith LLP

2011
“Alternative Billing: What is it and Why does it Matter?”
New York City Bar Association
Presenter: Silvia Coulter, Hildebrandt Baker Robbins

“Profitability, Analysis & Pricing: Strengthening Your Skills for Responding to Market Demands”
Marketing Partner Forum
Presenters: Joseph Altonji, Hildebrandt Baker Robbins; Steven Petrie, Faegre & Benson

“RFPs 2011: Understanding How to Win the Big Ones in Today’s Market”
Marketing Partner Forum
Presenters: Ann Lee Gibson, Ann Lee Gibson Consulting; Kevin McMurdo, Perkins Coie LLP

“What is the Future of Price: Defining Value in Value Billing”
College of Law Practice Management’s Futures Conference
Moderator: Ronald Staudt, Chicago-Kent College of Law

2010
“AFAs and the New Billing Models”
International Legal Technology Association’s Annual Conference
Presenter: Dan O’Day, Thomson Reuters

“Alternative Fee Arrangements”
American College of Real Estate Lawyers
Presenter: Marie Lefton, Hoffman Alvary & Company
>> PRICING PRESENTATION

“How KM Supports Alternative Fee Arrangements”
International Legal Technology Association’s Annual Conference
Presenters: Davie Hobbie, Goodwin Procter; David Krakauer, Orrick; Michael Mills, Kraft & Kennedy
>> PRICING PRESENTATION

“What’s Not Going to Work Anymore. Effective Pricing Strategies for the ‘New’ Economy.”
Marketing Partner Forum
Moderator: James P. Naughton, Brinks Hofer Gilson & Lione